Q: Does your team know the details of the story you hope to create?
We all remember being in school and getting back a paper for a class with feedback like, "Make this better," or "This needs to be different." It's hard to know what to do with that, isn't it?
As we think more about strategy in our worklife it's important to remember that the better we define our goals and expectations, the better our team will follow. Naturally, simply asking them to "do better" or "produce more" doesn't provide enough direction.
An integral part of strategy is knowing exactly what you want and where you are headed. Dream big, and dream in specifics. The details will change on the journey, but they help unify us. Sharing the specifics of your vision is one of the best actions a leader can take.